We bring strategy, creativity, and purpose to help your work entertain and impact.
Third Heart is a culture strategy agency built at the intersection of creativity, strategy, and purpose — where bold ideas meet real-world impact. We harness the power of creativity and community across music, media, entertainment, and advocacy to drive cultural, emotional, and social impact. We shape strategies, stories, and moments that don’t just reach — they resonate. And don’t just entertain — they make an impact.
We work with artists, creatives, creators, athletes, platforms, nonprofits, brands, audience, and industries to create incredible work and lasting impact. Our clients span every type of creative and cultural space, but they all share one thing: they give a damn.
We don't just consult or create — we listen, we translate, we connect the dots. We uncover what’s true, what’s possible, and what really matters to the people you’re trying to reach. Whether you’re launching a new campaign, releasing new content, shaping a brand vision, building a fan community, leading industry conversations, or driving social change — we’re the partner who shows up early, creates alongside you, and helps bring your mission to life. Whether in a stadium, on a stage, across screens, or deep in your mission, we connect more deeply with your audience — because you can't move people unless you know what moves them. If it lives in culture and has the power to shift something or someone, we’re in.
We’re not here for noise. We’re here for meaning. For community. For impact. For entertainment. Simply put, we make doing good sound good — and make some really cool stuff along the way.We inspire you to think bigger, because we believe in the impact you can make.
Audience Research + Cultural Intelligence
We uncover what drives people and turn those insights into strategy that moves your audience, your industry, and your community forward. We help you understand how to make a cultural, emotional, and social impact.Content Strategy + Campaign Development
We design strategy with soul with artists, creatives, creators, audiences, brands, nonprofits, and industries that want to move people and make meaning. From new content to campaigns, we help create work that entertains and makes an impact.Platform Strategy + Partnership Design
We craft scalable platforms, meaningful launches, and deep audience impact in new and creative ways. We help purpose-driven teams and organizations build what’s needed and wanted by audiences, industries, and communities.You’ll fit right in with our clients + collaborators
Media + Entertainment
Music, Digital Media & Content Creators, Podcasts, Film + TV, Gaming, Comedy, and Live Events
Brands + Platforms
Social Platforms, Streaming Services, Sports Teams & Leagues, Brands, Tech + New Media
Impact + Advocacy
Nonprofits, Advocacy Campaigns, Creative Education, Community Orgs, and Social Innovation
The meaning behind our name, and how it leads everything we do.
Third Heart isn’t just a name — it’s a philosophy, a framework, and a creative force. It’s the moment where creativity, strategy, and purpose come together — and something truly powerful takes shape.
This idea is woven into everything we do — from our brand to our partnerships, from the industries we serve to the stories we help shape. In music, it’s the third verse that sends chills down your spine. In gaming, it’s the third level where the real challenge begins. In film, it’s the third act where everything changes. In comedy, it’s the third beat where the punchline lands. In sports, it’s the third quarter — the momentum shift that makes or breaks the game. In entertainment, it’s the third season, third album, or third project that defines an artist’s voice.
In every discipline we touch across music, media, entertainment, and advocacy — the third moment is when it all clicks. That’s what we help you reach.
Because the work that comes from your third heart? That’s the work that lasts. That’s the work that moves people. And that’s the work we’re here to build.The team behind Third Heart
Founder & Chief Consultant
Third Heart was founded by Morgan “Marnie” Debnam, a cultural strategist with a decade of experience helping artists, creators, brands, and advocacy orgs make work that actually matters. With roots in audience research, creative development, and purpose-driven storytelling, she’s worked across 40+ countries and 12 industries — always with one goal in mind: to help bold ideas meet their third heart.
She believes in fandom as a force for good, strategy with soul, and culture as one of the most powerful tools we have for connection, identity, and impact.
Connect with her here.
Let’s entertain and make an impact.
We partner with incredible teams across music, media, entertainment, and advocacy to turn bold ideas into creative, content, and campaigns that don’t just reach — they resonate. And doesn’t just entertain — they make an impact.
Reach out and let’s get started.
You can also reach us via email at:
info@thirdheartagency.com
morgan@thirdheartagency.com
