Purpose-driven creative strategy for music, sports, & entertainment
We empower clients to do more with what they create, shaping work that doesn’t just reach—it resonates. And doesn’t just entertain—it makes an impact.
Who We Are
The Third Agency is the creative home of an audience researcher, cultural strategist, and lifelong fan. We partner with artists, creatives, creators, athletes, platforms, brands, nonprofits, and more — embedding cultural impact and social resonance into the entertainment that audiences love.
We also activate partners and audiences through our in-house initiatives, blending strategy and creativity with purpose so the stories we shape entertain and make an impact. If it lives in culture and has the power to shift someone or something, we’re in. We make doing good sound good.What We Do
Through Audience, Creative, and Communications Strategy, we collaborate with the music, sports, and entertainment industries to create work that connects, entertains, and creates authentic cultural impact. We shape culture with a conscience — bringing creative projects to life and amplifying what audiences already love. The result is work that resonates in culture and means something to your audience — driving change they can feel.Audience Strategy
Audience ResearchSegmentation & Persona DevelopmentCultural Trends AnalysisIndustry Landscape AnalysisMeasurement & EvaluationCreative Strategy
Audience ResearchSegmentation & Persona DevelopmentCultural Trends AnalysisIndustry Landscape AnalysisMeasurement & EvaluationCommunications Strategy
Audience ResearchSegmentation & Persona DevelopmentCultural Trends AnalysisIndustry Landscape AnalysisMeasurement & Evaluation