
Empowering Creatives, Industries, and Audiences with people who give a damn.
Creative strategy for cultural impact across music, sports, and entertainment.

Empowering creatives, industries, and audiences with people who give a damn.
Who We Are
The Third Agency is the creative home of an audience researcher, cultural strategist, and lifelong fan. We help clients do more with what they create — shaping work that doesn’t just reach, it resonates. And doesn’t just entertain, it makes an impact.
If it lives in culture and has the power to shift something or someone, we’re in.
Who We Are
We lead industry conversations and drive audience connection by amplifying the voices that shape culture — weaving purpose into albums, shows, platforms, playbooks, series, campaigns, and causes. We also activate partners and audiences through in-house initiatives, blending strategy and creativity with purpose so the stories we shape don’t just.
Empowering creatives, industries, and audiences with people who give a damn.
5 Focus Areas

Empowering creatives, industries, and audiences with people who give a damn.
Who We Are
The Third Agency is the creative home of an audience researcher, cultural strategist, and lifelong fan. We help clients do more with what they create — shaping work that doesn’t just reach, it resonates. And doesn’t just entertain, it makes an impact.
If it lives in culture and has the power to shift something or someone, we’re in.
Who We Are
We lead industry conversations and drive audience connection by amplifying the voices that shape culture — weaving purpose into albums, shows, platforms, playbooks, series, campaigns, and causes. We also activate partners and audiences through in-house initiatives, blending strategy and creativity with purpose so the stories we shape don’t just.
5 Focus Areas

We impact the experience of creatives, athletes, filmmakers, gamers, podcasters, and more.
Mental Health & Wellness
embedding emotional intelligence into entertainment and industries.
Representation & Equity
ensuring inclusion and elevating diverse voices
Sustainability & Responsibility
helping industries reduce impact and inspiring audiences toward change
Community & Connection
building initiatives that bring people together and strengthen bonds
Careers & Next Gen
creating mentorship, pathways, and opportunities for emerging talent

We have key focus areas for our efforts.
Mental Health & Wellness
embedding emotional wellness into entertainment and industries.
Representation & Equity
ensuring inclusion and elevating diverse voices
Sustainability & Responsibility
helping industries reduce impact and inspiring audiences toward change
Community & Connection
building initiatives that bring people together and strengthen bonds
Careers & Next Gen
creating mentorship, pathways, and opportunities for emerging talent