Empowering Creatives, Industries, and Audiences with people who give a damn.

Creative strategy for cultural impact across music, sports, and entertainment.

Empowering creatives, industries, and audiences with people who give a damn.

Who We Are

The Third Agency is the creative home of an audience researcher, cultural strategist, and lifelong fan. We help clients do more with what they create — shaping work that doesn’t just reach, it resonates. And doesn’t just entertain, it makes an impact.

If it lives in culture and has the power to shift something or someone, we’re in.

Who We Are

We lead industry conversations and drive audience connection by amplifying the voices that shape culture — weaving purpose into albums, shows, platforms, playbooks, series, campaigns, and causes. We also activate partners and audiences through in-house initiatives, blending strategy and creativity with purpose so the stories we shape don’t just.

Empowering creatives, industries, and audiences with people who give a damn.

5 Focus Areas

Empowering creatives, industries, and audiences with people who give a damn.

Who We Are

The Third Agency is the creative home of an audience researcher, cultural strategist, and lifelong fan. We help clients do more with what they create — shaping work that doesn’t just reach, it resonates. And doesn’t just entertain, it makes an impact.

If it lives in culture and has the power to shift something or someone, we’re in.

Who We Are

We lead industry conversations and drive audience connection by amplifying the voices that shape culture — weaving purpose into albums, shows, platforms, playbooks, series, campaigns, and causes. We also activate partners and audiences through in-house initiatives, blending strategy and creativity with purpose so the stories we shape don’t just.

5 Focus Areas

We impact the experience of creatives, athletes, filmmakers, gamers, podcasters, and more.

Mental Health & Wellness

embedding emotional intelligence into entertainment and industries.

Representation & Equity

ensuring inclusion and elevating diverse voices

Sustainability & Responsibility

helping industries reduce impact and inspiring audiences toward change

Community & Connection

building initiatives that bring people together and strengthen bonds

Careers & Next Gen

creating mentorship, pathways, and opportunities for emerging talent

We have key focus areas for our efforts.

Mental Health & Wellness

embedding emotional wellness into entertainment and industries.

Representation & Equity

ensuring inclusion and elevating diverse voices

Sustainability & Responsibility

helping industries reduce impact and inspiring audiences toward change

Community & Connection

building initiatives that bring people together and strengthen bonds

Careers & Next Gen

creating mentorship, pathways, and opportunities for emerging talent